So you have sweated through the past several months, wrung your creative juices dry and finally there it is - your first web site uploaded into cyberspace - for all to rhapsodize over. But the days turn to weeks and you realise with a sinking feeling that far from being showered with accolades, no one knows about your site, except of course for family and friends and what is more important, it looks like no one ever will. So what do you do? You have two options - you can give up or you can go on, because if you use this first website that you have created as a spring board to mastering the ins and outs of succeeding online, there need be no limit to what you can do with your new found knowledge.
The first mistake that any newcomer to website creation makes is thinking that if he/she builds a great site, success immediately follows. Yes, it is true that the site should have lots of information relevant to what ever its central theme is, the graphics should be attractive and it should be user friendly. But that is just the beginning. The next part is the hardest and the most frustrating and yet it can be most rewarding. It is the actual promotion of your site, in other words, selling it to the vast masses who surf the net everyday. Whether your site deals with products - physical or digital, services or plain information, whether the content is free or has to be paid for, unless it comes to the attention of those who would benefit from it, it might just as well have remained just an idea unborn.
The dynamics of a successful website are easy to understand - High Page Rank when indexed by Google, Yahoo or any of the main search engines leads to greater amount of TRAFFIC to your site and the more the traffic, the higher the page rank. How do you get a high page rank on Google or Yahoo?
Let us look at a few options:
Build Links - Link building is an important part of ranking high in the search engine indexes. Search engines such as Google base the importance of your web site on the number of links that point to you. There are two types of links, reciprocal and one way. Reciprocal links are when you swap your link with someone else's website. You link to their web site and they link to yours. While this can help your ranking, most web sites rate one way links as being much more important. One way links are those from a web site that point to your site but you do not link to theirs.
Find Good Niches - There are plenty of great topics on the internet, but many are oversaturated. Why compete with 10 million web sites, when you can compete with only 10,000. Choose a niche that will draw visitors to your site. If you have to compete with millions of other web sites, your chance of success will be low.
Calculated Use of Keywords - Using keywords judicially on each web page enables the search engines to index your site faster provided that the keywords are not simply generic but targeted to the specific content of your web pages as well as to what the visitor is looking for when he/she comes to your site. The use of good keyword tools helps narrow the keywords that are relevant to the contents of your web pages.
Web Content - They say that content is king. Those websites that have lots of freshly updated content can expect to see many search engine spiders visit their web sites. Search engines want to give their customers information that they need, this comes down to content. The more good content you have, the better the odds of attracting search engine spiders and rating high in the search engine rankings.
Article Writing - Writing articles and web logs (blogs) are relatively easy ways of getting name recognition and building trust and loyalty between you and your readers as well as getting links to your site and adding fresh content to it. You can write articles on any subject, preferably one that is relevant to your site and submit them, free of charge, to various article directories from where they are picked up by those looking for content for their own sites.
Blogs - Blogging is an almost instant publishing of content to a website. It provides a powerful mode of interaction with your visitors as they can comment on your entries and as the author of the blog you can choose to publish them alongside your own writing. You can also link to other blogs that interest you and they can link back thus increasing the number of visitors reading your articles. Blogs are easy to install and usually free. There are also services such as Blogger.com and Typepad that can host your blog for free, though some sites do charge a hosting fee.
Today's guest author is http://www.ebookmall4U.co.uk. Visit them to learn how to get your website ranked high by the search engines.
Writing and Publishing Newsletter
Writing and publishing a newsletter is one of the most satisfying ways to promote your business, get involved in your community, or exercise those creative muscles. Imagine it: you at the helm of your very own publication, organizing the content, calling all the shots. Sounds great, right?
It is great, but be forewarned: writing and publishing a newsletter takes a lot of work. You need to coordinate many things. Producing a newsletter can overwhelm even the most seasoned writers and business professionals. The following tips will help you organize and publish your first issue without problems.
PLAN THE FORMAT
You need to decide the format of your newsletter. How many pages will it be? How often will you publish it? Will you use spiral binding, perfect binding or simple staples? Will you accept ads; if so, how many? Will you publish your newsletter in full-color or black ink on white paper?
Typically, smaller newsletters run less than 20 pages with the text divided into four columns per page (except for headlines, pictures and ads, of course); they're usually one or four color, printed on both sides, and stapled. This is the most cost-effective way to produce a newsletter, but don't be afraid to get creative! There are no set rules for newsletter formatting; as long as it's readable, you've got little limitation.
PLAN THE CONTENT
Ah, the good part. Written content is the meat of your newsletter, so take time to plan it carefully. Will you report mainly news or include feature articles as well? Will the content be thematic or will you divide content into departments? What about advice columns or other regular material? There are no steadfast rules here, so get as creative as you want. Always make sure to include timely, interesting pieces. This will keep your readers engaged; the term "newsletter," after all, does indicate some devotion to news.
UNDERSTAND YOUR AUDIENCE
Your core readership and their interests will dictate your content and writing style. Take some time to think about your target demographic. How old are they? What is their income level? Where do they live? Do they have kids? What are their main interests? Then, glance at some publications with the same general demographic. Take a cue from their content and writing style. Really consider what your readers want to read, what you'd want to read if you were them. If you're not catering to your audience, you'll have no audience at all.
SEEK HELP
Sure, you may harbor grand dreams of producing every part of your newsletter all by yourself, but let's face it: that's a whole lot of work for just one person. Strongly consider getting others involved. Many writers, editors and designers are willing to help in exchange for, say, ad space or a byline. You can even ask for submissions in your first issue; just be sure that every piece you approve fits your newsletter's style.
Today's guest author is Brian Konradt. Brian Konradt has been a professional freelance writer for more than a decade. Visit his website at BusyEntrepreneur. He writes articles on english grammar and literacy for LousyWriter and LiteracyNews.
It is great, but be forewarned: writing and publishing a newsletter takes a lot of work. You need to coordinate many things. Producing a newsletter can overwhelm even the most seasoned writers and business professionals. The following tips will help you organize and publish your first issue without problems.
PLAN THE FORMAT
You need to decide the format of your newsletter. How many pages will it be? How often will you publish it? Will you use spiral binding, perfect binding or simple staples? Will you accept ads; if so, how many? Will you publish your newsletter in full-color or black ink on white paper?
Typically, smaller newsletters run less than 20 pages with the text divided into four columns per page (except for headlines, pictures and ads, of course); they're usually one or four color, printed on both sides, and stapled. This is the most cost-effective way to produce a newsletter, but don't be afraid to get creative! There are no set rules for newsletter formatting; as long as it's readable, you've got little limitation.
PLAN THE CONTENT
Ah, the good part. Written content is the meat of your newsletter, so take time to plan it carefully. Will you report mainly news or include feature articles as well? Will the content be thematic or will you divide content into departments? What about advice columns or other regular material? There are no steadfast rules here, so get as creative as you want. Always make sure to include timely, interesting pieces. This will keep your readers engaged; the term "newsletter," after all, does indicate some devotion to news.
UNDERSTAND YOUR AUDIENCE
Your core readership and their interests will dictate your content and writing style. Take some time to think about your target demographic. How old are they? What is their income level? Where do they live? Do they have kids? What are their main interests? Then, glance at some publications with the same general demographic. Take a cue from their content and writing style. Really consider what your readers want to read, what you'd want to read if you were them. If you're not catering to your audience, you'll have no audience at all.
SEEK HELP
Sure, you may harbor grand dreams of producing every part of your newsletter all by yourself, but let's face it: that's a whole lot of work for just one person. Strongly consider getting others involved. Many writers, editors and designers are willing to help in exchange for, say, ad space or a byline. You can even ask for submissions in your first issue; just be sure that every piece you approve fits your newsletter's style.
Today's guest author is Brian Konradt. Brian Konradt has been a professional freelance writer for more than a decade. Visit his website at BusyEntrepreneur. He writes articles on english grammar and literacy for LousyWriter and LiteracyNews.
Publishing Your Articles
If you're interested in publishing your articles on the Web or in print, there are certain rules you must follow. Even if your articles sound interesting and marketable, publishing them will be impossible if you make spelling or grammar errors or your facts are not accurate.
An accomplished editor knows her or his subject area well and can often tell, even before the fact checkers start their work, that your facts are probably not provable. While editors might overlook one typo any more than that will indicate that you didn't take the time to go back and check your work - or, better yet, have someone else check it. Article publishing requires writing talent, an eye for marketability, but it also requires diligence and careful research.
Whether your desire is publishing your article in print, on the Web or in business marketing pieces, the rules you must follow to reach success are nearly the same.
The first hard and fast rule for successful article publishing is to familiarize yourself with the publication or site to which you are going to submit your query, article or proposal. Read at least two back issues so that you know that types of topics and style the publication publishes. That doesn't mean that you just follow the already-published article writing crowd. Find a new idea, with current statistics and facts, and examples in real life, but an idea that is in line with what the publication generally focuses on.
Without specific examples your article will be boring and publishing it will prove impossible. If, for example, you are writing an article about overcoming a fear of water and learning to swim as an adult, use one or two examples of real people that did it, with quotes from them about how they learned to overcome their fear and start swimming.
Discover your area or areas of expertise and write about these subjects. Everyone has at least one area of expertise, whether it's saving stray animals, or painting or advanced mathematical functions. Share some of that expertise with the general public or with a select few who are interested in knowing more.
While you may yearn to have your complete byline and resource information included in an article, publishing that may not be in keeping with a publication's style. Don't insist!
Today's article is written by guest author Peter Morgan.
About the Author: Peter Morgan is the CEO of JV Members - a new article writing and marketing system, which enables you to earn money online through writing and publishing short articles.
An accomplished editor knows her or his subject area well and can often tell, even before the fact checkers start their work, that your facts are probably not provable. While editors might overlook one typo any more than that will indicate that you didn't take the time to go back and check your work - or, better yet, have someone else check it. Article publishing requires writing talent, an eye for marketability, but it also requires diligence and careful research.
Whether your desire is publishing your article in print, on the Web or in business marketing pieces, the rules you must follow to reach success are nearly the same.
The first hard and fast rule for successful article publishing is to familiarize yourself with the publication or site to which you are going to submit your query, article or proposal. Read at least two back issues so that you know that types of topics and style the publication publishes. That doesn't mean that you just follow the already-published article writing crowd. Find a new idea, with current statistics and facts, and examples in real life, but an idea that is in line with what the publication generally focuses on.
Without specific examples your article will be boring and publishing it will prove impossible. If, for example, you are writing an article about overcoming a fear of water and learning to swim as an adult, use one or two examples of real people that did it, with quotes from them about how they learned to overcome their fear and start swimming.
Discover your area or areas of expertise and write about these subjects. Everyone has at least one area of expertise, whether it's saving stray animals, or painting or advanced mathematical functions. Share some of that expertise with the general public or with a select few who are interested in knowing more.
While you may yearn to have your complete byline and resource information included in an article, publishing that may not be in keeping with a publication's style. Don't insist!
Today's article is written by guest author Peter Morgan.
About the Author: Peter Morgan is the CEO of JV Members - a new article writing and marketing system, which enables you to earn money online through writing and publishing short articles.
Freelance Writing - Making Money Online
One way to write for money online that is highly in demand is to write articles for webmasters. This is one that does not require any special writing skills. If you can write an article like this one you can be successful in this business. Just create a small sales page or announce your service in outsource programs. All you need to do once you receive the order is do a little research on the topic and write an article similar to this one on the subject. You can make anywhere from five dollars to fifty dollars per article doing this.
If you are an experienced ghostwriter you can make money by writing books. If this is your specialty there are many outsource programs out there that you can sign up for and bid on projects. If you win the bid you complete the project and the person will pay you through pay pal or another trusted payment method. The money paid for this type of project will vary but usually proves to be extremely profitable.
One of the best ways to get started is to create a small sales page and advertise on pay per click advertising programs like google adwords. With this type of advertising you create an ad and when someone is searching for a ghostwriter your ad will pop up on the sponsored search area. You only pay when someone clicks on your ad and you control how much you pay per click. If your ad is written well and it gets a lot of click compared to the number of times it shows up you will pay less than what you bid. You can pay as little as fifteen cents per click and have a very successful campaign.
If you prefer another method of advertising your ghostwriter business you have other options. You can join forums that relate to ghostwriters and put your link in the signature block. This way every post you make is a free advertisement for your service. You can start off with one or two good customers and if you do a good job they will refer your ghostwriter service to their friends.
When it comes down to it there are many ways to be successful being a ghostwriter. Taking action is the key, remember you do not have to be experienced or have a special talent in writing in order to profit from this. Create a plan, do a little research and stick with it.
Today's article is from guest writer Joshua Spalding.
About the Author: Joshua Spaulding is an Author and Webmaster providing Proven ways to Make Money Online including how to Make Money being a Ghostwriter. Joshua also runs a Quality Article Directory.
If you are an experienced ghostwriter you can make money by writing books. If this is your specialty there are many outsource programs out there that you can sign up for and bid on projects. If you win the bid you complete the project and the person will pay you through pay pal or another trusted payment method. The money paid for this type of project will vary but usually proves to be extremely profitable.
One of the best ways to get started is to create a small sales page and advertise on pay per click advertising programs like google adwords. With this type of advertising you create an ad and when someone is searching for a ghostwriter your ad will pop up on the sponsored search area. You only pay when someone clicks on your ad and you control how much you pay per click. If your ad is written well and it gets a lot of click compared to the number of times it shows up you will pay less than what you bid. You can pay as little as fifteen cents per click and have a very successful campaign.
If you prefer another method of advertising your ghostwriter business you have other options. You can join forums that relate to ghostwriters and put your link in the signature block. This way every post you make is a free advertisement for your service. You can start off with one or two good customers and if you do a good job they will refer your ghostwriter service to their friends.
When it comes down to it there are many ways to be successful being a ghostwriter. Taking action is the key, remember you do not have to be experienced or have a special talent in writing in order to profit from this. Create a plan, do a little research and stick with it.
Today's article is from guest writer Joshua Spalding.
About the Author: Joshua Spaulding is an Author and Webmaster providing Proven ways to Make Money Online including how to Make Money being a Ghostwriter. Joshua also runs a Quality Article Directory.
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