As a freelance copywriter, have you finally created (or found) the perfect inquiry letter that lands jobs? That seems to be the beginning freelance copywriter’s problem: he doesn’t understand the importance of the inquiry, or he doesn’t address the key points.freelance, freelance jobs, freelance writer, writer, copywriter, seo, seo optimization, seo copywriter
Here are a few tips that I’ve found help when writing a successful freelance copywriting inquiry letter. If your letter isn’t getting at least a response from 50% of your inquiries, consider rewriting it, addressing these points in this order:freelance, freelance jobs, freelance writer, writer, copywriter, seo, seo optimization, seo copywriter
- Address owner’s needs
- List your credentials and/or qualifications (no diatribes)
- List your applicable experience (again, keep it short)
- Offer a link to (related, if available) samples but don’t include or attach any unless they’re requested. I would opt for a link or pasting rather than attaching, if possible
- Briefly address any industry concerns: one major industry concern is originality
- Include your rates, if applicable
- Use a professional format
- Avoid overly formal or informal language
- End with the assumption that you’ll hear from the owner
- Be enthusiastic
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There are some creative approaches that I've used with publishers, but I wouldn't advise using them when you're inquiring for copy jobs. These tips should get you started writing your successful freelance inquiry letter. If you have someone who can proofread the letter, take advantage of it. Now go get those jobs!
