If you are writing as a freelance writer or copywriter for the Web, especially in a blog that may be the source of referrals or affiliate programs, you must write consistently. You do not need to write constantly, and you do not need write lengthy pieces, but you must write often.
I read by another writer that B. F. Skinner remarked that writing as little as fifteen minutes a day, every day, adds up to approximately one book every year, which he suggested was as much writing as anyone should enjoy. I'm not sure I agree with the end, but you get the point: you do not need to write a lot, but you must write, and you must write often.
In my quest to write about why something matters, here's today's reason: this is important for ranking, relevant, seo or search engine optimization, among others.
