When people perform internet searches, and search results pages appear, 47% of people scroll down to see more results than those shown above the fold, the remaining 53% do not scroll down.
They are looking only at the top portion of the results page. Most people (93%) don’t look beyond the first page. And a miniscule 7% click through to a subsequent page.
If you can believe it, 38% of people don’t click on any result, which is odd to me… Half the people click on one result. Less than 10% click on two results, and it just decreases from there. When someone clicks a result, 51% of the time s/he clicks the first item (top result); 16% of the time, the person clicks the second item from the top, 6% of the time s/he clicks the third, and again, it just declines from there.
